In the post-war period, Britain experienced an age of affluence; full employment, an economic boom and the welfare state, all contributed to a rise in overall living standards.[1] The 1960s witnessed significant changes in society such as housing re-development, shopping centres, the arrival of television and the change in attitudes and behaviour.[2] The permissive society in the 1960s became shorthand for the change in attitudes towards taking recreational drugs, pre-marital sex, venereal disease and illegitimate pregnancies. However, the concept of a permissive society has been disputed by prominent historians such as Dominic Sandbrook and Arthur Marwick.[3] In this essay I will argue that attitudes and behaviours towards sexuality began to change slowly by the end of the 1950s. However, the concern in the 1960s for the permissive society came as a result of the change in television. I will highlight how ATV and BBC became more open and frank about discussing sexuality which intensified the debate surrounding permissiveness. I will also demonstrate how youth culture was portrayed on television, which appeared to threaten the moral codes in society, whereas in reality attitudes remained conservative. Finally, I will examine how television engaged with the controversial debate surrounding the Labour reforms. I will examine archive footage from ATV news reel (1962-1969) and the BBC’s Up the Junction (1965) to highlight how television engaged with the wider debate on sexual behaviour.
During the 1960s, television became more open when discussing sexuality due to a relaxation of moral censorship by producers.[4] This caused concern over the influence that television could have on society by critics such as Mary Whitehouse. Furthermore, television ownership increased after post-war austerity had created ‘a hunger for all things new’.[5] Therefore, television was consumed on a massive scale. The new cultural medium helped project the idea that permissive behaviour was widespread, although the experience was limited outside London.[6] In this section I will highlight examples from Up the Junction and ATV news to argue that discussions on sexuality became less restricted on television.
Callum Brown described that television was ‘ambiguous’ for it straddled the ‘traditional discursive world of the establishment’ whilst trying to convey the new, modern world.[7] The BBC’s The Wednesday Play, first aired in 1964, was a documentary-drama programme that presented the challenges of Modern Britain.[8] Nell Dunn’s Up the Junction, a novella of the same name, was directed by Ken Loach and first aired on the BBC in 1965. Up the Junction followed three young women Rube, Sylvie and Eileen living and working in Battersea, London. It was watched by an audience of nearly 10 million people but received 464 complaints for bad language and promiscuity.[9] The programme also hosted discussion of sexual relationships outside of marriage which was shared by the older female characters. It was also well remembered for Rube’s back-street abortion scene, as well as covering pre-marital sex and broken marriages.
The change in television caused controversy amongst critics. Mary Whitehouse was critical of Up the Junction as she believed that it portrayed promiscuity as normal.[10] She formed the ‘Clean-Up TV’ campaign in 1963, later known as the National Viewers’ and Listeners’ Association (NVALA). The organisation argued that television was responsible for promoting and spreading permissive values.[11] In a telegram to Harold Wilson, Whitehouse declared that ‘someone somewhere has to take responsibility for standards of BBC programmes’.[12] Whitehouse argued that standards at the BBC had lowered, raising concerns for the impact that this would have on society. Similarly, The Daily Telegraph argued that the BBC were ‘scraping the bottom of the barrel’ with Up the Junction and called for tougher censorship.[13] Furthermore, the BBC’s audience research found that some viewers found it ‘disgusting, degrading and unnecessarily sordid’,[14] demonstrating that permissive behaviour was not widespread in society.
Stephen Brooke argues that Up the Junction was ‘taken as a marker of social and sexual change’.[15] The documentary elements of the programme added to its authenticity and caused alarm amongst critics. Loach was conscious that the plays should be not be ‘considered dramas but as continuations of the news’.[16] Therefore, Up the Junction was filmed on location over four days rather than being captured in an electronic studio, [17] which improved its credibility by using real venues across London. The unpolished style of filming adds to the impression that the events might be taking place.[18] These techniques allow the audience to engage with the story as they gain a sense of listening in on people’s stories. Therefore, it was considered to reflect the challenges of modern Britain through its real depiction of promiscuity and abortion.
ATV news reel footage taken between 1962 and 1969 was also responsible for covering a range of issues that were deemed as permissive for the time. The footage provides a middle-class perspective on pre-marital sex, illegitimate births, venereal disease, family planning clinics, contraception, sex education and divorce. In 1962 Look Around, a monthly current affairs programme covered the issue of sex education. The programme featured a Moral Welfare Officer who highlighted the rise in venereal disease, pre-marital sex and illegitimate births.[19] It also featured an interview with Mary, who became pregnant aged 15, who is an example of the consequences of permissive behaviour. Similarly, The Midlands News in 1963 interviewed sixth-form girls after seeing the sex education film, The Yellow Teddy Bears, to highlight young people’s attitudes towards sex.[20] In 1965, Midlands News interviewed Mavis Walker regarding the growth of family planning clinics and she subtly suggested that unmarried women were utilising the service.[21] A Vox Pop from ATV Today in 1967 highlighted the mixed public opinion on the new divorce proposals that made the process easier.[22] The ATV news reel footage highlights how the relaxation on censorship, along with the rise in television ownership, allowed certain topics to be aired publicly and therefore influence opinion that society was becoming more permissive. The ATV news will be discussed in more detail in Sections 2 and 3 in relation to youth culture and the Labour reforms.
The emergence of youth culture in the 1960s had a dramatic impact on society. For the first time young people emerged as a separate group from adults; rebelling against traditional music, fashion and leisure pursuits. Jeffrey Weeks has argued that the anxiety towards the emergence of youth culture was ‘displaced onto the concern of sexuality’.[23] In effect, the physical changes in young people became associated with a lowering in moral standards which was seized upon by media forms such as television. In this section I will highlight how youth culture was portrayed in Up the Junction and ATV news coverage on sex education.
The young female characters in Up the Junction represent a new, modern form of female sexuality that challenges the traditional male authority.[24] Callum Brown argues that in the 1960s the female identity was re-constructed around work, sexual relations and recreational opportunities.[25] This is evident in the film as the women are independent to an extent as they work and seek out men for pleasure. They are perceived as promiscuous as in the opening scene they meet three ‘cheeky’ men in the pub.[26] They enjoy drinking and dancing to the latest music, which features throughout. The film is fun and lively as the approach of editing to music is utilised, employing lyrics to depict the mood at different points. Songs from ‘The Kinks’ and ‘The Searchers’ featuring lyrics such as ‘I’m so hungry for someone to love’ and ‘she said yes’, demonstrate the sexual appetite of the characters.[27] After leaving the pub, the group break in to a swimming pool late at night. The swimming scenes are intimate, as the three couples wrestle in the water in their underwear and passionately kiss one another.[28] The criminal aspect of the scene and the promiscuity of the teenagers, supports the concern over the lowering of young people’s standards.
The concern over young people’s attitudes towards sexuality was incorporated into the debate surrounding appropriate sex education. Government reports reaffirmed the need for suitable instruction in schools.[29] However, these recommendations were ignored, due to the influence of moral conservatives who sought to reaffirm the values of a traditional family life.[30] The debate reached a significant height by the 1960s as contemporaries feared that sex education would exacerbate permissive behaviour in young people.
In November 1963, Reg Harcourt interviewed several sixth-form girls, as part of the Midlands News, after they had seen the sex education film, ‘The Yellow Teddy Bears’, at the Cinephone in Birmingham.
https://vimeo.com/album/3218377/video/117165892
The film focuses on a group of girls at an English school who place a yellow teddy bear on their uniform to symbolise that they have had pre-marital sex.[31] The camera is positioned behind the girls, to protect their identities whilst they discuss the film. This suggests that the nature of the conversation was deemed unsuitable for respectable girls to discuss on camera. All of the girls agreed that the film portrayed sexual issues accurately, but insisted that the film should be shown to younger girls, aged 14-15.[32] This suggests that the sixth-form aged girls had some knowledge regarding sexual intercourse. One girl in particular undermines the stereotype of permissive young people as Harcourt questions, ‘Do you know girls like this at your school?’[33] She replied that, ‘no, I myself do not know…but I think it does go on in some schools’.[34]
Look Around, the monthly current affairs programme, broadcast on ATV in 1962 a segment to highlight the inadequacies of sex education.
https://vimeo.com/album/3218377/video/117165893
The last section of the programme features Stella Hunt, a Moral Welfare Officer, and Mary who conceived aged 15. Stella cites statistics that demonstrate the lowering of young people’s standards. She explains that a report in 1959 found that 31% more girls conceived than the year before.[35] Similarly, there were 65% more cases in girls and 67.3% more cases in boys of venereal disease.[36] However Stella points out that ‘even that does not give a true picture of the promiscuous intercourse which is carried on by our young people’.[37] Such alarmist language promoted pre-marital sex as widespread amongst young people.
Mary is used as an example of the consequences of receiving inadequate sex education. During her interview her identity is obscured by filming from behind using the same technique as the Midlands News in 1963. Stella questions whether ‘other girls…have intercourse with boys and behave in the same way’, which Mary replies ‘I know they do’.[38] This admission challenges the traditional perspective that placed marriage and the family at the heart of society.[39] Stella concludes by stating that ‘it is often said that the standards in young people today are much lower…than when I was young’.[40]
Newspaper headlines also added to people’s concerns such as ‘teenage morals and the corruption of the times’ from the Evening Standard in October 1961.[41] Similarly, The Sunday Times published an enquiry entitled ‘Your Teenage Daughter’ aimed at the parents of Middle Class sixth-form parents.[42] They expressed a concern for the working class teenage culture corrupting the respectable sixth-form girls. This can be seen when comparing Up the Junction’s depiction of youth culture with the ATV interviews of young people. The newspaper declared permissiveness as widespread and stated that ‘none can afford to ignore it’.[43]
In reality, the concern over the lowering of young people’s standards was exaggerated. Michael Schofield’s 1965 study, The Sexual Behaviour of Young People, disputed the idea that the permissive society had arrived and argued that promiscuity and pre-marital sex were still considered to be exceptional.[44] The majority wanted to marry and expected faithfulness, whilst over 2/3 of boys and ¾ of girls in the study had not experienced sexual intercourse.[45] Furthermore, Eustace Chesser’s 1956 study uncovered that 43% of married women and 30% of unmarried women had experienced sex before marriage in the 1940s and 1950s.[46] This suggests that pre-marital sex existed before the so called ‘sexual revolution’ in the 1960s, and supports Hera Cook’s theory of a long sexual revolution between 1800 and 1975.[47] However, James Hampshire and Jane Lewis have argued that Schofield was in the minority, and that ‘the belief that British society…was undergoing radical change in its sexual attitudes and behaviour was widespread’.[48] As my research has demonstrated, this belief was heightened by the portrayal of permissive behaviour amongst young people on television.
The 1960s witnessed the most ‘significant package of legislative changes on morality for over half a century’.[49] The debate surrounding the Labour reforms focuses on whether the legislation cemented the progressive society or whether it allowed permissive behaviour to develop. In Up the Junction, the backstreet abortion and Sylvie’s separation from her husband demonstrate that attitudes had already changed in Working Class London before the legislation took place. Whereas ATV news reel challenges this assessment but draws on a Middle Class perspective. The Midlands News in 1965 argues that change occurred after the pill was introduced in 1961 which is similar to ATV Today in 1967 that argues that the plans for a Divorce Reform act were contradictory to its respondents’ views.
The Labour reforms can be traced back to the preceding decade, suggesting that attitudes were already changing before the 1960s. The Labour Party Leader, Hugh Gaitskell, argued that everyone should have an ‘equal opportunity for the pursuit of happiness however people decide they can best achieve this’.[50] Similarly, Roy Jenkins (who would become Home Secretary 1965-1967) called for extensions in personal freedoms to overhaul laws on homosexuality, abortion, divorce and censorship.[51]
Lesley Hall argues that the legislation ‘reflected change which has already taken place in social mores and attitudes’.[52] Similarly, Jeffrey Weeks argues that the reforms were an ‘attempt to come to grips with the problems posed by a legal framework that was no longer fit for purpose in the light of changing social realities’.[53] However, Stephen Brooke argues that the legislation served as ‘both symbols and causes of the permissive society’ by transforming Britain from ‘a drab and repressed society’ into ‘swinging London’.[54]
The growth of family planning clinics in the 1960s came partly as a result of the availability of the pill to married women in 1961 and to single women in 1967. The number of family planning clinics in 1938 was only 61, but by 1963 this had risen to 400.[55] On the Midlands News in 1965, Tim Downes interviewed Mavis Walker of the Family Planning Clinic in Birmingham.
https://vimeo.com/album/3218377/video/117263581
She encourages all kinds of people to use the service without providing a judgement on contraception. Therefore, Walker challenges the claim that there was a generational divide regarding attitudes on family planning. However, Downes’ negative perspective is evident through his language. He states that ‘these clinics are increasing at a pretty terrific rate’ and questions ‘what…problems does it bring with expansion’.[56] He suggests that the growth in family planning clinics is linked to the changing sexual attitudes. Downes also questions ‘what kind of people come along?’ suggesting that only a certain type of individual uses the service.[57] Walker responds, ‘almost everybody’ and subtly hints that unmarried women were using family planning clinics as she claims that they also see ‘girls who are getting married’.[58]
The Abortion Reform act 1967 embodies the social changes of the 1960s. Up the Junction was timed to coincide with the Parliamentary debate on the reform in 1965. The BBC was criticised for going against its pledge of impartiality by trying to influence public opinion. The topic of abortion was not new to television but it was portrayed in a frightening manner. Close up footage is taken of Rube’s sweat-drenched face to highlight her pain and distress.[59] She screams and struggles on the bed as several shots have been edited to create maximum impact.[60] The scene lasts for approximately 1 minute and 40 seconds and was designed to draw attention to the pain and suffering of back street abortions. Furthermore, an interview with a doctor is conducted in which he argues that the abortion law should be reformed. He states that there are ’35 deaths per year’ due to the backstreet abortions, whereas an abortion is safer in hospital than removing the tonsils.[61] The scene serves to highlight to the audience that backstreet abortions were taking place in Britain regardless of the law, although to what extent is unclear.
Whilst the number of legal abortions almost quadrupled between 1968 and 1970,[62] there can be no comparison of statistics prior to the reform in legislation. However, the number of recorded abortions in 1968 was 35,000 which can be taken as indicative of women’s willingness to terminate their pregnancies.[63] It is also evident that illegitimate births were increasing among young people; between 1961 and 1971 extra-marital births increased from 5.8% to 8.4% of all births,[64] but these statistics do not take into account the increase in the teenagers who were part of the baby boom generation.
The Divorce Reform act 1969 ensured couples could separate by mutual agreement without proving fault. In 1965 Up the Junction depicted the marriage of Sylvie and her husband who had separated. Two-thirds of the way through the programme they insult each other and physically fight in the street outside the pub.[65] He accuses Sylvie of being promiscuous and she accuses him of abandoning their son.[66] The scene highlights the reality for Working Class families when marriages breakdown without the ability to get a divorce.
The topic of divorce was also covered by ATV Today in 1967. The Reporter, Rosemary Dunnage interviews 8 Middle Class respondents in the high street, 5 males and 3 females.
There was mixed responses by all genders and ages to the question, ‘do you favour divorce by mutual agreement?’.[67] More people were in favour of divorce but stated that it should only be allowed ‘under certain circumstances’.[68] The Vox Pop opposes the Working Class view put forward by the BBC’s Up the Junction of people’s willingness to be divorced. The Middle Class views in the Vox Pop contradict the belief that permissive behaviour was widespread and impacting on marriages, when many people’s views remained fairly conservative. However, what is evident is that after 1969, the divorce rate trebled from 2.1 to 6 per 1,000,[69] which suggests that many unhappy couples had been waiting for the new legislation.
This research piece has contended that the portrayal of permissive behaviour on television influenced the debate surrounding the permissive society in 1960s Britain. I have utilised material from the BBC’s Up the Junction and ATV news reel to highlight how the topics covered by television, such as pre-marital sex, abortion, illegitimate births and sex education, changed in the 1960s. I have also demonstrated how anxieties surrounding youth culture were displaced onto concerns over young people’s changing attitudes towards sexuality. Facilitating these changes were the Labour reforms at the end of the decade, which were seen on television to be as a result of the change in attitudes. I have tried to present the reality of the situation in the 1960s which has challenged the misconception that Britain was permissive. Although, it is evident that attitudes had begun to change slowly, and certainly before the 1960s, but not at the rapid rate that has been argued. However, in order to fully assess how television engaged with the concept of a permissive society, further research is needed on other television programmes aired by the BBC and ATV.
[1] Iain Chambers, Popular Culture: The Metropolitan Experience 4th edn, (London: Routledge, 1993), 41.
[2] Ibid, 42.
[3] See: Dominic Sandbrook, White Heat: A History of Britain in the Swinging Sixties, (London: Abacus, 2006) and Arthur Marwick, The Sixties: Cultural Revolution in Britain, France, Italy and the United States, c. 1959-1974 2nd edn, (Oxford: Oxford University Press, 1999).
[4] Callum G. Brown, The Death of Christian Britain, (London: Routledge, 2001), 175.
[5] See page 161 for television viewing figures and television ownership in the 1960s. Tim O’Sullivan, ‘Television Memories and Cultures of Viewing, 1859-1965’, In Popular Television in Britain: Studies in Cultural History, ed John Corner, (London: British Film Institute, 1991).
[6] Stephen Brooke, Sexual Politics: Sexuality, Family Planning, and the British Left from the 1880s to the Present Day, (Oxford: Oxford University Press, 2011), 146.
[7] Brown, The Death of Christian Britain, 178.
[8] Oliver Wake, ‘The Wednesday Play (1964-1970)’, BFI: Screenonline. Accessed 16 March 2016 [http://www.screenonline.org.uk/tv/id/454700/, accessed 16 March 2016].
[9] John Hill, Ken Loach: The Politics of Film and Television, (London: Palgrave Macmillan, 2011), 47.
[10] Ibid, 45.
[11] Ibid, 26.
[12] Unknown, ‘Letters from Mary Whitehouse’, The National Archives [http://www.nationalarchives.gov.uk/education/resources/sixties-britain/letters-mary-whitehouse accessed 8 April 2016].
[13] Hill, Ken Loach, 47.
[14] Ibid, 47.
[15] Stephen Brooke, ‘Slumming in Swinging London? Class, Gender and the Post-War City in Nell Dunn’s Up The Junction (1963)’, Cultural and Social History 9 (2012), 432.
[16] Ros Cranston, ‘Up the Junction (1965)’, BFI: Screenonline [http://www.screenonline.org.uk.proxy.library.lincoln.ac.uk/tv/id/440997/index.html, accessed 16 March 2016].
[17] Richard I. Kelly, ‘Ken Loach Interview’, Sight & Sound 17 (2007), 31.
[18] Hill, Ken Loach, 39.
[19] Look Around, ‘Sex Education’, first Broadcast 13 July 1962, Media Archive for Central England, University of Lincoln. https://vimeo.com/album/3218377/video/117165893
[20] Midlands News, ‘Sex Film at the Cinephone’, first Broadcast 15 November 1963, MACE University of Lincoln. https://vimeo.com/album/3218377/video/117165892
[21] Midlands News, ‘Family Planning Clinic’, first Broadcast 21 October 1965, MACE, University of Lincoln. https://vimeo.com/album/3218377/video/117263581
[22] ATV Today, ‘Divorce’, first Broadcast 13 November 1967, MACE, University of Lincoln. https://vimeo.com/album/3218371/video/118014157
[23] Jeffrey Weeks, Sex, Politics and Society: The Regulation of Sexuality since 1800 3rd edn, (Harlow: Pearson, 2012), 329.
[24] Brooke, ‘Slumming in Swinging London?’ 433.
[25] Brown, The Death of Christian Britain, 179.
[26] The Wednesday Plays: Up the Junction, DVD, dir Ken Loach (UK, 1965).
[27] Ibid.
[28] Up the Junction.
[29] See: Weeks, Sex, Politics and Society: 329.
[30] Weeks, Sex, Politics and Society: 329.
[31] Unknown, ‘The Yellow Teddy Bears (1963)’, IMDb [http://www.imdb.com/title/tt0058169/, accessed 16 March 2016].
[32] Midlands News, ‘Sex Film at the Cinephone’.
[33] Ibid.
[34] Ibid.
[35] Look Around, ‘Sex Education’.
[36] Ibid.
[37] Ibid.
[38] Ibid.
[39] James Hampshire and Jane Lewis, ‘The Ravages of Permissiveness’: Sex Education and the Permissive Society’, Twentieth Century British History 15 (2004), 297.
[40] Look Around, ‘Sex Education’.
[41] Arthur Marwick, The Sixties: Cultural Revolution in Britain, France, Italy and the United States, c. 1959-1974 2nd edn. (Oxford: Oxford University Press, 1999), 76.
[42] Unknown, ‘Your Teenage Daughter’, Sunday Times, 9 December 1961, accessed 8 April 2016, http://find.galegroup.com.proxy.library.lincoln.ac.uk/dmha/newspaperRetrieve.do?sgHitCountType=None&sort=DateAscend&tabID=T003&prodId=DMHA&resultListType=RESULT_LIST&searchId=R1&searchType=AdvancedSearchForm¤tPosition=1&qrySerId=Locale%28en%2C%2C%29%3AFQE%3D%28tx%2CNone%2C8%29teenager%3AAnd%3AFQE%3D%28tx%2CNone%2C5%29moral%3AAnd%3ALQE%3D%28da%2CNone%2C23%2901%2F01%2F1960+-+12%2F31%2F1969%24&retrieveFormat=MULTIPAGE_DOCUMENT&userGroupName=ulh&inPS=true&contentSet=LTO&&docId=&docLevel=FASCIMILE&workId=&relevancePageBatch=EE1865927160&contentSet=DMHA&callistoContentSet=DMHA&docPage=article&hilite=y
[43] Ibid.
[44] Hampshire and Lewis, ‘The Ravages of Permissiveness’, 296.
[45] Weeks, Sex, Politics and Society: 326.
[46] Stephen Brooke, ‘Gender and Working Class Identity in Britain During the 1950s’, Journal of Social History (2001), 783.
[47] Callum Brown, ‘Sex, Religion, and the Single Woman c1950-1975: The Importance of a ‘Short’ Sexual Revolution to the English Religious Crisis of the Sixties’, Twentieth Century British History 22 (2011), 191.
[48] Hampshire and Lewis, ‘The Ravages of Permissiveness’, 297.
[49] Weeks, Sex, Politics and Society: 325.
[50] Brooke, Sexual Politics, 149.
[51] Hill, Ken Loach, 25.
[52] Lesley A. Hall, Sex, Gender and Social Change in Britain since 1800, (Basingstoke: Macmillan, 2000), 176.
[53] Weeks, Sex, Politics and Society: 324-5.
[54] Brooke, Sexual Politics, 146.
[55] Brooke, ‘Gender and Working Class Identity in Britain During the 1950s’, 782.
[56] Midlands News, ‘Family Planning Clinic’.
[57] Ibid.
[58] Ibid.
[59] Up the Junction.
[60] Ibid.
[61] Ibid.
[62] Lesley A. Hall, Sex, Gender and Social Change in Britain since 1800, (Basingstoke: Macmillan, 2000), 178.
[63] Weeks, Sex, Politics and Society: 346.
[64] Hampshire and Lewis, ‘The Ravages of Permissiveness’, 297.
[65] Up the Junction.
[66] Ibid.
[67] ATV Today, ‘Divorce’.
[68] Ibid.
[69] Hampshire and Lewis, ‘The Ravages of Permissiveness’, 297.
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