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In 1955 a tourist information film was made on ‘Glorious Devon’s Ocean Coast’ in order to encourage visitors to Devon. This film claimed that children could ‘play in safety whilst parents bathe in the sun or relax in a deck chair content to watch the more energetic’. Elements of such can be seen in the home movie of the Cross family on a caravan and boating in Devon in 1957. This film provides an insight into family leisure time and the dynamics of the family during the 1950s. In particular, it provides a glimpse at the behaviour of adults once they are away from the home environment. This analysis will focus on British family holidays during the late 1950s, how families used their leisure time, and the use of caravans in the period. Lastly, it will explore how fathers embraced a different masculine identity when out in public with their family and children.
This tourist film provided the Cross family and others the ability to witness for themselves the ‘slow content of being at home’ whilst on holiday.[1] John Walton illustrates how the Second World War put a halt on the process of the democratisation of the seaside, thus in the post-war period families were eager to start this process.[2] The late 1950s saw people starting to get back into a stable society that allowed for a more affluent society which in turn lead to more people taking holidays. Families like the Cross family during the late 1950s found getting about easier with post-war road building, rising car ownership and the end of petrol rationing allowing people to travel further afield than ever before.[3] Alongside, the affordability of travel, workers during this period were awarded more leisure time, which totalled to a week’s annual paid work. The Cross family in the film used their caravans as accommodation, this allowed for ‘self-catering’ and an all-round cheaper family break.[4] To have a caravan in this period demonstrated that you were a ‘pioneer’ of the idea of the individual family. Essentially travelling in a caravan meant you were carrying your house on your back.[5] In a period of individualism, caravans offered an opportunity to have a do-it-yourself seaside holiday.[6] Caravans before the 1950s were owned by a privileged minority. However, by the 1950s almost a quarter of British holiday-makers owned one, making them a ‘firm favourite’ of holiday transportation.[7] Therefore, the Cross family may have been a working-class family. Owning a caravan gave families the opportunity to be independent within their travels and also offered a chance to explore the hidden corners of Britain which may have been very different from everyday living.[8] For women especially, holiday-making offered escapism from the day to day life of being a housewife. The open country appeared to be very different from the suburbs which they were used to.[9] The post-war period saw a new generation of people eager to explore the country and caravans became the ideal way to educate children in the beauty and history of England.[10] The Cross family in the film set camp on top of cliff in Devon, highlighting the ability in this period to pull up wherever and spend the night or the whole holiday in any idyllic spot that took people’s fancy. Kathryn Ferry demonstrates that families such as the Cross family negotiated space in farmer’s fields so that they could enjoy the quiet coast.[11] As illustrated in the film, families set up awnings so that they could double the amount of internal space. The ability to film family holidays became a lot easier during this period as cameras were cheaper and there was a growing market for second-hand equipment.[12] Heather Norris Nicholson highlights that visual collections of holiday moments, which were selected at the moment of taking and any subsequent editing stage, post-war footage offered nostalgic escapism from the dullness of some people’s working lives.[13]
In the middle of the film, there are a few sections where you can see elements of fatherhood.[14] This can be seen in the film when a father appears to be holding his son on his lap whilst on the beach, highlighting how men in this period adopted a ‘public-facing identity’ surrounded by the idea of maintaining a protective stance towards women and children.[15] A photograph taken in the 1950s demonstrates how fathers offered a protective hand by holding their child’s hand whilst on the beach (Figure 1).
Figure 1: Jane Brown, On the Beach in Swanage, Dorset, 1950s, Guardian News and Media Archive. https://www.theguardian.com/travel/gallery/2017/aug/01/sunshine-in-black-and-white-british-holidays-1950s-1990s-in-pictures
Further on in the film the father gets into the water to help his son onto a lilo and appears to be playing with him whilst he is on it.[16] The image also illustrates how entertaining children whilst guiding and shaping their characters became increasingly intertwined in the seemingly light-hearted duty of fathers to play with their children.[17] Thus, fathers became associated with fun during this period. The image of the Cross family playing on the beach emphasises how normal conduct was in suspension, as getting wet and muddy was a process unlikely to have been sanctioned within the home environment.[18] Therefore, on holiday adults became children, casting away the day to day cares of everyday life.
This amateur film illustrates how families during the 1950s witnessed a leisure revolution. Moreover, it encapsulates the transition from the Second World War to the post-war period and how leisure was viewed differently by people, with more and more taking holiday breaks to the seaside. Furthermore, the film highlights the immediate end of Victorian ideals as fathers developed a public facing masculine identity in a period characterised by its affluence and optimism. Throughout the MACE archive, family holidays were a popular moment to capture during this era. However, more focus is on holiday reporting during this period. Although home movies are often perceived as having a lack of relevance as a primary source, amateur imagery ‘helped to shape and define people’s sense of themselves and the world around them’.[19] Therefore, amateur film provides valuable insights into family holidays, the way people travelled, leisure time and fatherhood during the post-war era.
[1] ‘On Glorious Devon’s Ocean Coast’, 1955, British Film Institute, SWFTA. https://player.bfi.org.uk/free/film/watch-on-glorious-devons-ocean-coast-1955-online.
[2] John Walton, The British Seaside: Holidays and resorts in the twentieth century (Oxford,2000), 61.
[3] Heather Norris Nicholson, Amateur film: Meaning and Practice, 1927-77 (Manchester, 2012), 184.
[4] Kathryn Ferry, The British Seaside Holiday (Oxford, 2009), 43.
[5] Ferry, The British Seaside Holiday (Oxford, 2009), 43.
[6] Caravans: A British Love Affair (BBC Four, 2009), 05:10.
[7] ‘Caravans’ (BBC Four, 2009) 05:10.
[8] ‘Caravans’ (BBC Four, 2009) 05:26.
[9] ‘Caravans’ (BBC Four, 2009) 05:26.
[10] ‘Caravans’ (BBC Four, 2009) 15:00.
[11] Ferry, The British Seaside Holiday (Oxford, 2009), 43-44.
[12] Nicholson, Amateur film (Manchester, 2012), 184.
[13] Nicholson, Amateur film (Manchester, 2012), 201.
[14] ‘Caravan and Boating Holiday, Devon’, 1957, MACE, University of Lincoln. https://vimeo.com/album/4904448/video/251631665.
[15] Laura King, Family Men: Fatherhood & Masculinity in Britain 1914-1960 (Oxford, 2015), 163.
[16] ‘Caravan and Boating Holiday, Devon’, 1957, MACE, University of Lincoln. https://vimeo.com/album/4904448/video/251631665.
[17] Laura King, Family Men: Fatherhood & Masculinity in Britain 1914-1960 (Oxford, 2015), 52.
[18] Walton, The British Seaside (Oxford,2000), 95.
[19] Nicholson, Amateur film (Manchester, 2012), 200.
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